COURSE OVERVIEW

The Modern Agent

Review a full breakdown of course modules that are intelligently built out to achieve maximum results!

Categories & Modules

Select from the dropdown menu below and review module descriptions within each category of The Modern Agent.

Course Introduction
2 Modules
Meet Your Instructor
0m 0s

Meet Craig LeBlanc, Consultant & Founder of Realtor Arena. Learn about Craig's "why" and how The Modern Agent came to be what it is today.

The Things That Matter
0m 0s

Let's establish from the get-go what you're getting into with The Modern Agent. It's reasonable to have expectations, so breaking down the things that matter will help you envision the big picture.

Organized Structure
3 Modules
Mindset Shift
9m 43s

If you can't create an organized foundation, you will never succeed in implementing an efficient and scalable business model. Most of your battles as a business owner are won or lost at the very start. It's time to adjust your mindset.

Here's what we cover:

• The importance of having a solid foundation to take your business to new heights
• How building strategically will serve you long-term
• Adopting a "systems thinker" mindset

Best Practices
27m 52s

Discover the absolute best practices to organize your business moving forward. Getting re-organized is going to lay the necessary groundwork that will propel you to becoming a more productive Realtor.

Here's what we cover:

• Why having a business domain and cloud storage within your business are important
• The need for a folder hierarchy to organize your documents
• How securing your passwords and organizing them with the right product will save you time and provide you with peace of mind

Trust the Process
52m 51s

It's time to make those recommended "best practices" part of your business. There isn't time to waste when it comes to being organized. The sooner we can get you familiar with these processes, the sooner everything else can begin to fall into place.

Here's what we cover:

• Launching Google Suite and your new cloud storage system
• How to easily create your folder hierarchy
• Implementing your new password manager
• Working more efficiently in your web browser
• How to utilize video in email responses

Business Branding
3 Modules
Look the Part
41m 43s

From the outside looking in - would you hire you? Do you look like a highly accredited Realtor? There should not be a doubt in your mind when trying to truthfully answer this question. You need to look the part to build a business.

Here's what we'll cover:

• Getting verified with Google my business
• Connecting WiseStamp for your email signature
• Setting up your Facebook and Instagram business profiles
• Linktree for your Instagram profile
• The importance of a properly setup Zillow profile

Meet Canva
32m 8s

Learn all about Canva and why it will become your best friend when it comes to designing new marketing pieces. It's easy to use, full of customizable options, and Realtor Arena provides you with a link to multiple shared templates for popular Realtor use cases.

Here's what we'll cover:

• Learning the potential of Canva
• Getting started with Canva
• Creating templates
• Understanding aspect ratio and dimensions
• Hiring designers on Fiverr
• Popular Canva use cases for your real estate business
• Beginner templates
• Creating a look/feel for your brand

Social Proof
0m 0s

Social proof refers to what the internet is saying about you once you are discovered. Your satisfied customers are your best advertisers! Where does your business show up on Google? What do your reviews look like on Zillow? Are you getting 5-star ratings on Facebook? 

Website Fundamentals
3 Modules
Untapped Potential
0m 0s
If you're on the fence about creating a website, I'll save you some time – you need one.  A good one. A professional one. A well-built real estate website will serve as the hub for your entire digital marketing presence. 
 
 
Connect the Dots
0m 0s

Alright, so there are quite a few moving parts within a website. Amidst all of these things are a few key components that you can't overlook when going down your checklist.  

Traffic Optimization
0m 0s

From establishing your brand identity to generating traffic via paid ads, your website will serve as a vital source for lead generation within your business. The amount of leads you generate, however, is a different story and can be heavily dictated by enhanced optimization. 

Social Impact
6 Modules
Facebook Planning
0m 0s

Prior to even thinking about spending a dollar on social advertising, there are a number of required steps that need to be taken in order to do it the right way. Without some of these important action items being taken, you are selling yourself incredibly short when running an ad campaign.

Ads Manager
0m 0s

Having a complete understanding of the Facebook ads manager is vital to the success of your campaigns. Here is where you'll begin to understand the importance of a pixel and the impact it can have on your business.

Funnel Mapping
0m 0s

It's important to layout visually how exactly you want your advertising campaigns to work. More importantly, what your workflow and processes look like once a lead is generated.

Facebook Chatbots
0m 0s

A Facebook Messenger bot is a chatbot that lives in Facebook Messenger, meaning it converses with some of the 1.3 billion people who use Facebook Messenger every month. How you utilize your chatbot is a key factor in scaling your digital marketing strategy. 

Launching Your ASF
0m 0s

The Area Search Funnel (ASF) is focused on driving cold traffic to your website based on a set of city-based criteria. This 4-step funnel will teach you how to nurture your site visitors over an extended period of time and incorporate multiple lead generation methods to increase your conversion rate. 

Launching Your HVF
0m 0s

The Home Valuation Funnel (HVF) is focused on driving cold traffic to a home valuation page within your website or a dedicated landing page. This 4-step funnel will teach you how to nurture your site visitors over an extended period of time and incorporate multiple lead generation methods to increase your conversion rate. 

Scale Strategically
3 Modules
Own Your Data
0m 0s

Implementing a customer relationship management system will not immediately result in more leads and closed transactions. The build-out of a robust system CRM will take time. Ultimately, having patience and commitment to build out for the future will result in your very own organic lead generation system over time.

Systems Thinker
0m 0s

Choosing a system for your important processes isn't something to take lightly. If all goes well, these are systems that you could utilize for the rest of your career. It's time to become familiar with the term "systems thinker", because that's exactly what you are becoming at this point in The Modern Agent.

CRM Blueprint
0m 0s

Of course, a customer relationship management system sounds great in theory. Let's make it real. This is where we will break down actionable insights, provide practical tips, and offer access to actual templates to build out the core features of your system.

Workflow Automation
3 Modules
Zapier 101
0m 0s

At the end of the day, time is your most valuable asset. The more time you can free up, the more work you can put into your business. Zapier will not only help you save time and money, but it will enable you to work smarter, not harder.

Create Your Zaps
0m 0s

There are a number of topics along the way that have pointed to utilizing Zapier to finalize a process. This is where we'll bring everything full circle and implement many of the "Zaps" you've been waiting for.

Rewired
0m 0s

The sky is the limit with Zapier! With over 1,500+ app integrations, you have the ability to work smarter than ever before. This module might be for the "advanced" Zapper, but the exposure alone will get your brain firing. It's time you start to think outside of the box.

Closing Note
1 Modules
Adapt or Die
0m 0s

The Real Estate landscape is changing rapidly before our eyes. The Zillow effect plays a significant role in how consumers digest property information and has created an industry-wide shift. The Modern Agent is providing you with the ability to change the way you manage your business and adapt. So, what are you going to do with the opportunity?

CASE STUDY ACCESS

Still not entirely sold on The Modern Agent? Click the button below and gain access to a Realtor Arena Case Study to learn more.

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