Learn more about The Modern Agent and check out a full overview of course categories and modules.
Select from the dropdown menu below and review module descriptions within each category of The Modern Agent.
Meet Craig LeBlanc, Consultant & Founder of Realtor Arena. Learn about Craig's "why" and how The Modern Agent came to be what it is today.
Let's establish from the get-go what you're getting into with The Modern Agent. It's reasonable to have expectations, so breaking down the things that matter will help you envision the big picture.
The Modern Agent wasn't just created once. Or twice. Or even three times. This course has been refined on numerous occasions over time. Maximize your results and witness exactly how The Modern Agent is built to fit the specific needs of a Realtor to achieve their true potential.
If you can't create an organized foundation, you will never succeed in implementing an efficient and scalable business model. Most of your battles as a business owner are won or lost at the very start. It's time to adjust your mindset.
Discover the absolute best practices to organize your business moving forward. Getting re-organized is going to lay the necessary groundwork that will propel you to becoming a more productive Realtor.
It's time to make those recommended "best practices" part of your business. There isn't time to waste when it comes to being organized. The sooner we can get you familiar with these processes, the sooner everything else can begin to fall into place.
From the outside looking in - would you hire you? Do you look like a highly accredited Realtor? There should not be a doubt in your mind when trying to truthfully answer this question. You need to look the part to build a business.
Learn all about Canva and why it will become your best friend when it comes to designing new marketing pieces. It's easy to use, full of customizable options, and Realtor Arena provides you with a link to multiple shared templates for popular Realtor use cases.
Your digital footprint refers to how easily you are found online and what exactly is found once discovered. Where does your business show up on Google? What do your reviews look like on Zillow? Are you getting 5-star ratings on Facebook?
You can have every sexy web tool out there, but nothing will ever compare to having your own website. Your website will always act as the hub for your entire digital marketing presence. It's what your domain is connected to, it's needed to track visitors, it enables you to create highly-targeted Facebook/Instagram ad campaigns, etc.
Alright, so there are lots..and lots.. and lots of moving parts with a website. We need to connect the dots and establish why all of these things need to be integrated and how they will serve your business long-term.
Your website should essentially have the ability to work for you 24/7. From establishing your brand identity to generating traffic via paid ads, it will more than likely serve as a primary source of lead generation for your business.
Prior to even thinking about spending a dollar on social advertising, there are a number of required steps that need to be taken in order to do it the right way. Without some of these important action items being taken, you are selling yourself incredibly short when running an ad campaign.
It's important to layout visually how exactly you want your advertising campaigns to work. More importantly, what your workflow and processes look like once a lead is generated.
It can be slightly overwhelming trying to understand the number of different types of ads that can be created and how to properly build each of those ads out. We'll focus on some of the most popular Facebook lead generation practices and how exactly specific campaign types are built.
Choosing a system isn't something to take lightly. This inevitably, if all goes well, is a system that you will login to almost every single day that you work for the rest of your career. It's important to pick a system that has an interface you like, numerous integrations for you to utilize as you continue to scale, and a support team that will follow up with you promptly when issues may arise.
Choosing a system for your important processes isn't something to take lightly. If all goes well, these are systems that you could utilize for the rest of your career. It's time to become familiar with the term "systems thinker", because that's exactly what you are becoming at this point in The Modern Agent.
Of course, a customer relationship management system sounds great in theory. Let's make it real. "The Blueprint" will break down actionable insights, provide practical tips, and offer access to actual templates to build out the core features of your system.
Zapier could quite possibly be the most important tool you ever decide to integrate into your processes. At the end of the day, time is your most valuable asset. The more time you can free up, the more work you can put into your business. Zapier will not only help you save time and money, but it will enable you to work smarter, not harder.
There are a number of topics along the way that have pointed to utilizing Zapier to finalize a process. This is where we'll bring everything full circle and implement many of the "Zaps" you've been waiting for.
The sky is the limit with Zapier! With over 1,500+ app integrations, you have the ability to work smarter than ever before. This module might be for the "advanced" Zapper, but the exposure alone will get your brain firing. It's time you start to think outside of the box.
The Real Estate landscape is changing rapidly before our eyes. Zillow has changed the entire industry and the way people digest housing information. Think Amazon - the companies that didn't want to change with the rapidly changing times within ecommerce may very well no longer exist today. However, the companies that embraced the impact of Amazon are now thriving and truly adapted when they needed to most.
Let's discuss the key takeaways from The Modern Agent, what your first step should be after course completion, and where your business could be in 6 months, 12 moths, 24 months, etc.