Everything You Need to Know to Generate Your Own Leads

Well, what are you waiting for? The time is now! Check out everything you need to know about The Modern Agent and start your journey to building your own real estate empire.


Categories & Modules

Select from the dropdown menu below and review module descriptions within each category of The Modern Agent.

Course Introduction
2 Modules
Why Realtor Arena?
2m 39s

Meet Craig LeBlanc, Consultant & Founder of Realtor Arena. Learn about Craig's "why" and how The Modern Agent came to be what it is today.

The Things That Matter
3m 32s

Let's establish the things that truly matter for you to achieve maximum results with The Modern Agent. 

Here's what we'll cover:

• The importance of following the course structure
• Testing and re-testing many of the things you learn
• Focusing on being patient as you progress with The Modern Agent

Organized Structure
3 Modules
Mindset Shift
9m 43s

If you can't create an organized foundation, you will never succeed in implementing an efficient and scalable business model. Most of your battles as a business owner are won or lost at the very start. It's time to adjust your mindset.

Here's what we cover:

• The importance of having a solid foundation to take your business to new heights
• How building strategically will serve you long-term
• Adopting a "systems thinker" mindset

Best Practices
27m 52s

Discover the absolute best practices to organize your business moving forward. Getting re-organized is going to lay the necessary groundwork that will propel you to becoming a more productive Realtor.

Here's what we cover:

• Why having a business domain and cloud storage within your business are important
• The need for a folder hierarchy to organize your documents
• How securing your passwords and organizing them with the right product will save you time and provide you with peace of mind

Trust the Process
52m 51s

It's time to make those recommended "best practices" part of your business. There isn't time to waste when it comes to being organized. The sooner we can get you familiar with these processes, the sooner everything else can begin to fall into place.

Here's what we cover:

• Launching Google Suite and your new cloud storage system
• How to easily create your folder hierarchy
• Implementing your new password manager
• Working more efficiently in your web browser
• How to utilize video in email responses

Business Branding
3 Modules
Look the Part
41m 43s

From the outside looking in - would you hire you? Do you look like a highly accredited Realtor? There should not be a doubt in your mind when trying to truthfully answer this question. You need to look the part to build a business.

Here's what we'll cover:

• Getting verified with Google my business
• Connecting WiseStamp for your email signature
• Setting up your Facebook and Instagram business profiles
• Linktree for your Instagram profile
• The importance of a properly setup Zillow profile

Meet Canva
32m 8s

Learn all about Canva and why it will become your best friend when it comes to designing new marketing pieces. It's easy to use, full of customizable options, and Realtor Arena provides you with a link to multiple shared templates for popular Realtor use cases.

Here's what we'll cover:

• Learning the potential of Canva
• Getting started with Canva
• Creating templates
• Understanding aspect ratio and dimensions
• Hiring designers on Fiverr
• Popular Canva use cases for your real estate business
• Beginner templates
• Creating a look/feel for your brand

Social Proof
16m 49s

Social proof refers to what the internet is saying about you once you are discovered. Your satisfied customers are your best advertisers! Where does your business show up on Google? What do your reviews look like on Zillow? Are you getting 5-star ratings on Facebook? 

Here's what we'll cover:

• What does your digital footprint look like
• The power of having a process and asking for reviews
• The return on your reviews

Website Fundamentals
3 Modules
Untapped Potential
49m 48s
If you're on the fence about creating a website, I'll save you some time – you need one.  A good one. A professional one. A well-built real estate website will serve as the hub for your entire digital marketing presence. 
Here's what we'll cover:
• How to select a website platform
• Best practices for website design
• Utilizing real estate landing pages for lead generation
Traffic Optimization
50m 38s

From establishing your brand identity to receiving traffic via paid ads, your website will serve as a vital source for lead generation within your business. The amount of leads you generate, however, is a different story and can be heavily dictated by enhanced optimization. 

Here's what we'll cover:

• What exactly it means to have your website "optimized"
• How to successfully implement integrations on your website with Google Tag Manager
• 3rd party products that will help with website optimization and beyond

Connect the Dots
57m 31s

Alright, so there are quite a few moving parts within a website. Amidst all of this, it's important that you properly set up your new products.

Here's what we'll cover:

• How to design and target your first pop-up using Privy
• How to build out your Calendly landing page
• How to get started with ManyChat

Social Impact
7 Modules
Facebook Planning
23m 21s

Prior to even thinking about spending a dollar on social advertising, there are a number of steps that should be taken in order to do it the right way.

Here's what we'll cover:

• Confirming you're properly setup for Facebook Business Manager
• Establishing the types of campaigns offered on Facebook and playing by their rules 
• Reviewing your Facebook Ads Manager

The Magic Pixel
20m 18s

Having a complete understanding of the Facebook pixel is vital to the success of your campaigns. Here is where you'll see the true potential of retargeting and begin to build-out your audiences.

Here's what we'll cover:

• What is a Facebook pixel
• How to create your Facebook pixel
• Setting up retargeting with your Facebook pixel
• Creating custom audiences

Funnel Mapping
31m 52s

It's important to visually build-out exactly how you want your advertising campaigns to work. There will be a number of moving parts and the funnel has to make sense from the first step to the last. 

Here's what we'll cover:

• What is a click funnel?
• The click funnels you will implement within your ad campaigns
• How your funnel will target, retarget, and nurture leads long-term
• The conversion points along the way within your funnels

Facebook Chatbots
45m 7s

A Facebook Messenger bot is a chatbot that lives in Facebook Messenger, meaning it converses with some of the 1.3 billion people who use Facebook Messenger every month. How you utilize your chatbot is a key factor in scaling your digital marketing strategy. 

Here's what we'll cover:

• Refresher of what ManyChat is
• The chat builder and creating flows
• Accessing shared templates to easily incorporate

New Listing Ads
38m 14s

New listings are quite possibly the most powerful advertising tool that a Realtor has in their arsenal. It has high engagement potential, results in extremely high click-through rates (CTR), and has time-sensitivity attached to it because it will not always be on the market. Next time, before you put a listing on the market, you need to make sure you have these items in place to not only sell the listing but generate leads off of it as well. 

Here's what we cover:

• How to create listing engagement on social media
• Utilize your Facebook Chatbot to automate introductory conversations
• Creating the perfect ad copy
• Designing and launching your new listing ad campaign

Launching Your ASF
105m 39s

The Area Search Funnel (ASF) is focused on driving cold traffic to your website based on a set of city-based criteria. This 4-step funnel will teach you how to nurture your site visitors over an extended period of time and incorporate multiple lead generation methods to increase your conversion rate. 

Here's what we'll cover:

• A brief review of your Area Search Funnel
• Confirming which custom audiences we will be targeting
• Launching each ad campaign within your funnel

Launching Your HVF
38m 44s

The Home Valuation Funnel (HVF) is focused on driving cold traffic to a home valuation page within your website or a dedicated landing page. This 4-step funnel will teach you how to nurture your site visitors over an extended period of time and incorporate multiple lead generation methods to increase your conversion rate. 

Here's what we'll cover:

• A brief review of your Home Valuation Funnel
• Confirming which custom audiences we will be targeting
• Launching each ad campaign within your funnel

Workflow Automation
3 Modules
Zapier 101
0m 0s

At the end of the day, time is your most valuable asset. The more time you can free up, the more work you can put into your business. Zapier will not only help you save time and money, but it will enable you to work smarter, not harder.

Create Your Zaps
0m 0s

There are a number of topics along the way that have pointed to utilizing Zapier to finalize a process. This is where we'll bring everything full circle and implement many of the "Zaps" you've been waiting for.

0m 0s

The sky is the limit with Zapier! With over 1,500+ app integrations, you have the ability to work smarter than ever before. This module might be for the "advanced" Zapper, but the exposure alone will get your brain firing. It's time you start to think outside of the box.

Scale Strategically
3 Modules
Own Your Data
0m 0s

Implementing a customer relationship management system will not immediately result in more leads and closed transactions. The build-out of a robust system CRM will take time. Ultimately, having patience and commitment to build out for the future will result in your very own organic lead generation system over time.

Systems Thinker
0m 0s

Well, are you familiar with the term "systems thinker" yet? As we close out The Modern Agent, that is exactly what you have become. 

CRM Blueprint
0m 0s

Of course, a customer relationship management system sounds great in theory. Let's make it real. This is where we will break down actionable insights, provide practical tips, and offer access to actual templates to build out the core features of your system.

Closing Note
1 Modules
Adapt or Die
0m 0s

The Real Estate landscape is changing rapidly before our eyes. The Zillow effect plays a significant role in how consumers digest property information and has created an industry-wide shift. The Modern Agent is providing you with the ability to change the way you manage your business and adapt. So, what are you going to do with the opportunity?

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