COURSE OVERVIEW

The Modern Agent

Learn more about The Modern Agent and check out a full overview of course categories and modules.

Categories & Modules

Select from the dropdown menu below and review module descriptions within each category of The Modern Agent.

Course Introduction
3 Modules
Meet Your Instructor
0m 7s

Meet Craig LeBlanc, Consultant & Founder of Realtor Arena. Learn about Craig's "why" and how The Modern Agent came to be what it is today.

The Things That Matter
0m 0s

Let's establish from the get-go what you're getting into with The Modern Agent. It's reasonable to have expectations, so breaking down the things that matter will help you envision the big picture.

Maximize Results
0m 0s

The Modern Agent wasn't just created once. Or twice. Or even three times. This course has been refined on numerous occasions over time. Maximize your results and witness exactly how The Modern Agent is built to fit the specific needs of a Realtor to achieve their true potential. 

The Foundations of Being Organized
3 Modules
Mindset Shift
0m 0s

If you can't create an organized foundation, you will never succeed in implementing an efficient and scalable business model. Most of your battles as a business owner are won or lost at the very start. It's time to flip your mindset.

Best Practices
0m 0s

Learn all about Canva and why it will become your best friend when it comes to designing new marketing pieces. It's easy to use, full of customizable options, and Realtor Arena provides you with a link to multiple shared templates for popular Realtor use cases.

Recommended Apps
0m 0s

Everyone wants the next best lead generation systems, higher sales volume numbers, etc. The fact of the matter is that the apps and systems you choose to strategically integrate at the core of your business are what ultimately help you scale your business long-term.

Branding Your Business
3 Modules
Look The Part
0m 0s

From the outside looking in - would you hire you? Do you look like a highly accredited Realtor? There should not be a doubt in your mind when trying to truthfully answer this question. You need to look the part to build a business.

Meet Canva
0m 0s

Learn all about Canva and why it will become your best friend when it comes to designing new marketing pieces. It's easy to use, full of customizable options, and Realtor Arena provides you with a link to multiple shared templates for popular Realtor use cases.

Your Digital Footprint
0m 0s

Your digital footprint refers to how easily you are found online and what exactly is found once discovered. Where does your business show up on Google? What do your reviews look like on Zillow? Are you getting 5-star ratings on Facebook? 

Customer Relationship Management
3 Modules
Build for the Future
0m 0s

Choosing a system isn't something to take lightly. This inevitably, if all goes well, is a system that you will login to almost every single day that you work for the rest of your career. It's important to pick a system that has an interface you like, numerous integrations for you to utilize as you continue to scale, and a support team that will follow up with you promptly when issues may arise.

Choosing a Platform
0m 0s

Choosing a system isn't something to take lightly. This inevitably, if all goes well, is a system that you will log in to almost every single day that you work for the rest of your career. It's important to pick a system that has an interface you like, numerous integrations for you to utilize as you continue to scale, and a support team that will follow up with you promptly when issues may arise.

The Blueprint
0m 0s

Of course, a customer relationship management system sounds great in theory. Let's make it real. "The Blueprint" will break down actionable insights, provide practical tips, and offer access to actual templates to build out the core features of your system.

The World Wide Web
3 Modules
Powerful Website Design & Management
0m 0s

You can have every sexy web tool out there, but nothing will ever compare to having your own website. Your website will always act as the hub for your entire digital marketing presence. It's what your domain is connected to, it's needed to track visitors, it enables you to create highly-targeted Facebook/Instagram ad campaigns, etc. 

Connect the Dots
0m 0s

Alright, so there are lots..and lots.. and lots of moving parts with a website. We need to connect the dots and establish why all of these things need to be integrated and how they will serve your business long-term.

Own Your Data
0m 0s

Your data is invaluable to the growth of your business. It's important to establish what exactly it means to own your data, why it's important, and how you can utilize it to scale.

Social Impact
3 Modules
Getting Started
0m 0s

Prior to even thinking about spending a dollar on social advertising, there are a number of required steps that need to be taken in order to do it the right way. Without some of these important action items being taken, you are selling yourself incredibly short when running an ad campaign.

Lead Generation
0m 0s

It's slightly overwhelming how many different types of ads can be created and also understanding the process of building out each of those ads. We'll focus on some of the most popular Facebook lead generation practices and how exactly specific campaign types are built.

KPI's & Ad Management
0m 0s

Once you get an ad up and running, that's just the start of the process. Understanding key performance indicators (KPI's), how an ad is impacting your site traffic, etc. is vital to determining what is/is not working.

Workflow Automation
3 Modules
Zapier 101
0m 0s

Zapier could quite possibly be the most important tool you ever decide to integrate into your processes. But first, understanding what in hell this oddly named company actually does will be a great starting point.

Explore Zaps
0m 0s

Zapier connects with 100's of systems that are relevant to businesses globally. The sky is the limit with Zapier and there are a number of ways that you may find it beneficial to use Zapier in your business that I have not yet discovered. But, to get started, we'll review actual Zap templates that were built specifically for you and can be integrated into your business workflows immediately.

Cost-Benefit Analysis
0m 0s

At the end of the day, time is your most valuable asset. The more time you can free up, the more work you can put into your business. Zapier will not only help you save time and money, but it will enable you to work smarter, not harder.

Adapt or Die
3 Modules
The Zillow Effect
0m 0s

The Real Estate landscape is changing rapidly before our eyes. Zillow has changed the entire industry and the way people digest housing information. Think Amazon - the companies that didn't want to change with the rapidly changing times within ecommerce may very well no longer exist today. However, the companies that embraced the impact of Amazon are now thriving and truly adapted when they needed to most.

Points of Emphasis
0m 0s

Let's discuss the key takeaways from The Modern Agent, what your first step should be after course completion, and where your business could be in 6 months, 12 moths, 24 months, etc.

Closing Note
0m 0s

THE MODERN AGENT

Take your business to new heights and apply for access to The Modern Agent. Questions? Click the button below and review a Realtor Arena case study to learn more!

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